Arçelik Black Friday Digital Shopping Assistant
How Arçelik Increased Black Friday Conversion with Guided Selling
Turning complex product choices and seasonal campaign traffic into personalized recommendations, faster decisions, and measurable e-commerce growth.
81% Assistant Completion Rate
7.2x Conversion Rate
+21% Average Order Value
How Guided Selling Simplified Black Friday Shopping
Black Friday creates a high-intent shopping environment, but it also brings information overload, competing promotions, and difficult product comparisons. For Arçelik, the challenge was especially relevant across home appliances and consumer electronics, where many products have similar technical specifications. Poltio’s Digital Shopping Assistant simplified the journey by helping shoppers identify products based on their needs, preferences, and budget. The result is a Black Friday experience built around guided decision-making not campaign noise.
From Complex Product Choices to Personalized Recommendations
The Digital Shopping Assistant asks shoppers short, simple questions designed to understand what they actually need. The experience helps identify:
- Customer preferences
- Product requirements
- Budget
- Individual priorities
- Purchase intent
Based on these answers, shoppers receive dynamic product recommendations and can be directed to relevant Black Friday landing pages. This makes it easier to move from a large campaign catalog to a smaller set of suitable products.
Beyond Filters: Guided by Customer Intent
Traditional category filters expect customers to understand technical product specifications before they can narrow their options. Guided selling starts with real-life needs instead. This can support:
- Faster product discovery
- Reduced information overload
- Easier product comparison
- Greater purchase confidence
- More relevant deal discovery
By translating customer needs into product recommendations, Arçelik created a more intuitive seasonal shopping journey.
Better Guidance. Better Commercial Results.
The Black Friday Digital Shopping Assistant delivered strong measurable outcomes:
- 81% of users completed all assistant questions
- 7.2x conversion rate vs. Arçelik’s site-wide average (+620%)
- +21% AOV for customers purchasing through the assistant
These results show how guided selling can improve both engagement and commercial performance during high-traffic seasonal campaigns.
The Impact of Guided Selling on Black Friday
The Arçelik × Poltio collaboration shows how Digital Shopping Assistants can turn seasonal traffic into more focused and valuable shopping journeys. The experience supported:
- High assistant engagement
- Faster product discovery
- Reduced decision fatigue
- Stronger conversion performance
- Higher average order value
- More personalized campaign journeys
By combining real-time recommendations with customer intent, Arçelik created a clearer path from Black Friday browsing to purchase.
Frequently Asked Questions
How does Arçelik’s Black Friday Digital Shopping Assistant work?
It asks shoppers about their needs, preferences, and budget, then recommends relevant products and Black Friday deals.
What results did Arçelik achieve?
The assistant delivered an 81% completion rate, a 7.2x conversion rate compared with the site-wide average, and a 21% increase in average order value.
Why is guided selling useful during Black Friday?
It reduces information overload and helps shoppers focus on products that better match their needs instead of comparing large numbers of discounted items.
How does guided selling improve average order value?
More relevant recommendations can help customers identify products that better match their requirements and purchase higher-value options with greater confidence.
Explore Poltio’s Seasonal Guided Selling Solutions
Discover how Poltio’s Automated Flow Design, AI-Powered Product Discovery, Smart Recommendations, and Smart Segments help retailers turn high-traffic campaigns into personalized product discovery and measurable business results.