Arçelik Mother’s Day Digital Gift Assistant
How Arçelik Increased Mother’s Day Sales with Guided Gift Discovery
Turning seasonal gift uncertainty into personalized recommendations, stronger engagement, and more confident purchase decisions.
10% Conversion Rate
+92.95% Sales Increase for Comfort-X™ Vacuum Cleaner
How Guided Selling Simplified Mother’s Day Gift Shopping
Mother’s Day shoppers often face too many options, budget concerns, and the pressure of finding a meaningful gift quickly. Arçelik partnered with Poltio to launch a Digital Gift Assistant focused on small home appliances, helping customers discover products based on their mother’s interests and their own budget. The result is a seasonal gifting journey built around personal relevance not generic product lists.
From Mom Profiles to Personalized Gift Recommendations
The Digital Gift Assistant uses psychographic questions to understand what type of gift would be most relevant. The journey can identify profiles such as:
- Coffee lovers
- Cooking enthusiasts
- Hygiene-focused shoppers
- Kitchen lovers
- Different budget ranges
Recommendations are then refined by price and supported with personalized messaging that connects each product with the mother’s lifestyle.
Beyond Recommendations: Add Gamification and Urgency
Arçelik extended the campaign beyond product recommendations with interactive campaign mechanics. A special “Let’s Cook” game around Gurme Şef™ rewarded participants with a 50% discount coupon, while a homepage countdown timer added urgency during the campaign period. The experience was activated across:
- Website and mobile
- Campaign landing pages
- Banner placements
- Email and SMS
- Social media
This created a more connected Mother’s Day journey across multiple customer touchpoints.
Better Guidance. Better Commercial Results.
In just two weeks, the campaign delivered measurable results:
- 10% conversion rate
- +92.95% sales increase for the Comfort-X™ vacuum cleaner
- 2–3x growth in product views and purchases
- CM 6342 IN tea maker became the top-purchased product
- TKM 9961 G Turkish Coffee Machine received the most clicks
Gamification also contributed to stronger engagement and coupon usage throughout the campaign.
The Impact of Guided Selling on Mother’s Day
The Arçelik × Poltio collaboration shows how guided gift discovery can make seasonal campaigns more personalized and commercially effective. The experience supported:
- Faster gift discovery
- Reduced decision paralysis
- More relevant recommendations
- Stronger campaign engagement
- Higher product-level sales
- More confident purchase decisions
By combining personalized recommendations, gamification, and omnichannel activation, Arçelik turned Mother’s Day traffic into a more engaging and conversion-focused shopping experience.
Frequently Asked Questions
How does Arçelik’s Mother’s Day Digital Gift Assistant work?
It asks shoppers about their mother’s interests and budget, then recommends relevant small home appliances with personalized messaging.
What results did the campaign achieve?
The campaign delivered a 10% conversion rate and a 92.95% sales increase for the Comfort-X™ vacuum cleaner, with several products also seeing 2–3x growth in views and purchases.
How does gamification support the campaign?
Arçelik used a Gurme Şef™ game that rewarded participants with a 50% discount coupon, helping increase engagement and purchase intent.
Why is guided selling useful for Mother’s Day campaigns?
It reduces gift-selection uncertainty by connecting customer needs, recipient interests, and budget with a smaller set of relevant products.
Explore Poltio’s Gift Recommendation Solutions
Discover how Poltio’s Automated Flow Design, AI-Powered Product Discovery, Smart Recommendations, and Smart Segments help retailers turn seasonal gift traffic into personalized product discovery and measurable campaign results.