Arçelik & Teknosa Black Friday Campaign Assistants
How Arçelik and Teknosa Turned Black Friday Chaos Into Guided Shopping
Transforming crowded campaign pages into interactive journeys that help shoppers find relevant deals faster while giving brands richer customer insight.
How Guided Campaign Assistants Simplify Black Friday
Black Friday creates more than higher traffic. Shoppers are also faced with banners, pop-ups, promotions, and large product grids competing for attention. Arçelik and Teknosa used Poltio’s Black Friday Campaign Assistants to replace passive campaign browsing with short, interactive journeys. The result is a Black Friday experience built around guidance—not promotional noise.
From Discount Browsing to Guided Product Discovery
At Teknosa, Poltio’s Smart Selection Bot helps shoppers identify discounted products that better match their needs.
The guided flow can understand:
- Preferred product category
- Customer expectations
- Budget
- Shopping priorities
- Purchase intent
Based on these answers, shoppers are directed toward more relevant discounted products instead of browsing every offer manually. This creates more focused product discovery while generating useful zero- and first-party customer data.
Beyond Discounts: Build an Interactive Campaign Hub
Arçelik used the same infrastructure differently with its month-long Kasım Yarışması experience.
Rather than creating a one-off promotional page, the assistant became an interactive campaign hub where visitors could understand:
- Campaign rules
- Participation mechanics
- Quiz experiences
- Missions
- Prize-entry steps
This allowed Arçelik to maintain customer interaction throughout November rather than limiting engagement to a single promotional visit.
Better Guidance. Better Campaign Value.
Campaign Assistants can help brands turn peak-season traffic into more structured and reusable journeys. They can support:
- Better-qualified campaign traffic
- Reduced random browsing
- Richer zero-party data
- More relevant product discovery
- Reusable seasonal experiences
- Clearer customer journeys
Poltio reports broader guided-selling performance ranges of +25% to +108% conversion uplift, +15% to +35% AOV increase, and around 5% lower bounce rates, depending on the sector. These figures are platform-level benchmarks, not Arçelik- or Teknosa-specific results.
The Impact of Black Friday Campaign Assistants
Arçelik and Teknosa show how interactive assistants can support different Black Friday objectives using the same underlying guided experience. The approach can support:
- Faster product discovery
- More focused campaign engagement
- Better customer data collection
- Reduced decision friction
- More reusable campaign infrastructure
- Stronger personalization opportunities
By turning campaign pages into interactive conversations, brands can help shoppers move from Black Friday noise to clearer next steps.
Frequently Asked Questions
What is a Black Friday Campaign Assistant?
A Black Friday Campaign Assistant is an interactive experience that asks shoppers relevant questions and guides them toward suitable deals, products, or campaign actions.
How does Teknosa use Poltio during Black Friday?
Teknosa uses a Smart Selection Bot to understand shoppers’ category preferences, expectations, and budget before directing them toward relevant discounted products.
How does Arçelik’s Black Friday experience work?
Arçelik uses an interactive campaign hub where customers can understand campaign mechanics and participate in quizzes, missions, or prize-entry experiences.
What data can Campaign Assistants collect?
They can capture voluntarily shared zero- and first-party data such as category interest, budget, preferences, and purchase intent.
Explore Poltio’s Seasonal Campaign Solutions
Discover how Poltio’s Automated Flow Design, AI-Powered Product Discovery, Smart Recommendations, and Smart Segments help brands turn high-traffic seasonal campaigns into guided, reusable customer journeys.