Deux Lapins Segmentation Survey Case Study
How Deux Lapins Turned Customer Data Into Personalized Shopping Journeys
Using an interactive segmentation survey to understand customer life stages, enrich profiles, and turn customer insight into measurable conversion.
90% Survey Completion Rate
9% Discount Code Redemption Rate
How Segmentation Improved Customer Understanding
As a growing baby care brand, Deux Lapins wanted to better understand who was visiting its website and where each customer was in their journey. Together with Poltio, the brand launched a segmentation survey designed to collect demographic and behavioral insights while creating a more personalized shopping experience. The result is a customer journey built around life stage and intent not broad audience assumptions.
From Customer Answers to Meaningful Segments
The survey was designed to understand factors such as:
- Purpose of shopping
- Baby’s age or expected birth date
- Product usage history
- Progress with birth and hospital shopping
- Interest in checklist-based recommendations
These answers helped Deux Lapins understand not only who customers were, but also what they needed and when certain products or content would be most relevant.
Beyond Data Collection: Create a Valuable Exchange
The survey was embedded directly on the homepage and was accessible to both existing customers and first-time visitors. Contact information was collected at the beginning of the journey to support future communication, while participants who completed the survey received a 20% discount code for full-price products. This supported:
- Customer segmentation
- Personalized messaging
- More relevant content
- Targeted follow-up communication
- A simpler shopping experience
Better Engagement. Measurable Conversion.
The segmentation survey achieved strong performance across the funnel:
- 90% of users completed the full survey
- A large majority opted to share contact information
- 9% of participants redeemed the 20% discount code
These results show how combining personalization, timing, and an incentive can move customers from data-sharing to purchase.
The Impact of Customer Segmentation
Deux Lapins turned survey responses into actionable customer insight that could support both marketing and shopping experiences. The initiative supported:
- Higher customer engagement
- Richer customer profiles
- More relevant segmentation
- Personalized communication
- Better campaign targeting
- Measurable conversion
By making data collection useful and rewarding for customers, Deux Lapins transformed segmentation from a backend process into part of the customer experience.
Frequently Asked Questions
How does Deux Lapins’ segmentation survey work?
The survey asks customers about their shopping purpose, life stage, baby-related needs, and product history to create more meaningful customer segments.
What results did the survey achieve?
The experience delivered a 90% completion rate, while 9% of survey participants redeemed the campaign discount code.
What customer data does the survey collect?
It collects information such as baby age, shopping purpose, product usage, pregnancy stage, and current shopping needs.
How can segmentation improve personalization?
Segmentation helps brands tailor content, offers, recommendations, and communication based on each customer’s needs and stage in the journey.
Explore Poltio’s Segmentation Solutions
Discover how Poltio’s Interactive Surveys, Data Enrichment, Smart Segments, and Personalized Customer Journeys help brands turn customer responses into richer profiles and more relevant experiences.