Insider × Poltio Digital Shopping Assistant Case Study
How Dynamic Banners and Guided Selling Increased Conversion at MediaMarkt
Combining real-time audience activation with personalized product recommendations to guide indecisive shoppers toward more confident purchase decisions.
+309% Mobile Phone Conversion Rate
+260% TV Conversion Rate
89%+ Assistant Completion Rate
+120% Average Sale Price
How Insider and Poltio Improved Product Discovery
MediaMarkt shoppers in categories such as mobile phones and televisions often face large catalogs, complex specifications, and many similar alternatives. Insider and Poltio created an integrated experience where dynamic banners identified relevant shoppers and directed them into a Poltio Digital Shopping Assistant. The result is a guided journey that combines timely activation with personalized product discovery.
From Dynamic Banners to Personalized Recommendations
Insider’s dynamic banners were displayed to relevant users at the right moments within category pages. Once shoppers entered the Digital Shopping Assistant, Poltio asked questions about:
- Product preferences
- Technical requirements
- Intended use
- Customer priorities
- Individual needs
The assistant then matched these answers with suitable products from MediaMarkt’s catalog, turning broad category browsing into a more focused recommendation journey.
Beyond Banner Engagement: Guided by Customer Intent
The television category showed how activation and guided selling can work together across the funnel. 3% of TV category visitors interacted with the dynamic banner, and 70% of those users continued into the Digital Shopping Assistant. The guided flow also achieved a completion rate above 89%, indicating that shoppers continued through the questions and recommendation journey.
Better Guidance. Better Commercial Results.
The integrated experience delivered strong results across both categories:
- +309% conversion rate vs. site average in mobile phones
- +260% conversion rate vs. site average for TV recommendation clicks
- 89%+ assistant completion rate
- +120% average sale price for TVs sold through the assistant funnel
The results show how combining dynamic targeting with guided product discovery can improve both conversion and product value.
The Impact of Dynamic Guided Selling
The Insider × Poltio collaboration demonstrates how customer engagement platforms and Digital Shopping Assistants can complement each other within the same journey. The experience supported:
- More relevant audience activation
- Faster product discovery
- Reduced decision fatigue
- Higher guided-flow engagement
- Stronger conversion performance
- Higher average sale price
By connecting real-time banners with personalized recommendations, MediaMarkt created a clearer path from customer indecision to purchase.
Frequently Asked Questions
How do Insider and Poltio work together?
Insider identifies and activates relevant shoppers through dynamic banners, while Poltio guides those shoppers through questions and personalized product recommendations.
What results did the MediaMarkt experience achieve?
The mobile phone journey achieved a 309% conversion uplift versus the site average, while TV recommendation users achieved a 260% uplift and 120% higher average sale price.
What is a dynamic guided selling experience?
It combines real-time customer targeting with an interactive Digital Shopping Assistant that guides shoppers toward relevant products.
Why is guided selling useful for electronics?
Electronics categories often involve complex specifications and many similar alternatives. Guided selling connects those specifications with real customer needs and intended use.
Explore Poltio’s Guided Selling Solutions
Discover how Poltio’s Automated Flow Design, AI-Powered Product Discovery, Smart Recommendations, and Smart Segments help retailers connect customer activation with personalized product discovery.