Arçelik Recipe Finder Quiz
How Arçelik Guides Shoppers to the Right SlushUp™ Recipe
Turning taste preferences, mood, and favorite ingredients into personalized drink recommendations through a fun guided experience.
How Guided Selling Simplifies Recipe Discovery
Choosing the right drink can depend on mood, taste, ingredients, and even the moment. With options ranging from smoothies and milkshakes to frappes, deciding what to make can sometimes take longer than preparing it. Arçelik Türkiye partnered with Poltio to create the SlushUp™ Recipe Finder, an AI-powered guided experience that helps shoppers discover a suitable recipe through a few short questions. The result is a recipe discovery journey built around personal preferences not endless browsing.
From Taste Preferences to Personalized Recipes
The guided journey gradually understands:
- Taste preferences
- Current mood
- Favorite ingredients
- Desired drink style
- Personal preferences
Each answer narrows the available options and leads shoppers toward a SlushUp™ recipe that better matches what they feel like having. The experience turns recipe discovery into a quick and interactive journey rather than a long search through multiple options.
Beyond a Recipe Quiz: Personalized Guided Discovery
The SlushUp™ Recipe Finder is more than a standard recommendation quiz. By combining friendly questions with guided selling logic, the experience creates a playful way for customers to interact with the product and discover new ways to use it. This helps turn appliance discovery into an experience built around inspiration and everyday usage.
Better Engagement. Better Customer Insights.
Every interaction can also generate valuable zero-party data directly from customer responses.
Arçelik can use these insights to better understand:
- Taste preferences
- Ingredient interests
- Drink preferences
- Usage occasions
- Customer interests
These voluntarily shared insights can support stronger personalization, more relevant content, and future campaigns.
The Impact of Guided Recipe Discovery
The SlushUp™ Recipe Finder combines product engagement, personalization, and customer insight within a single experience. The guided journey can support:
- Easier recipe discovery
- Higher customer engagement
- More personalized experiences
- Greater product inspiration
- Stronger zero-party data collection
- More relevant future campaigns
By helping customers discover what they can create with SlushUp™, Arçelik turns product usage into a more interactive and memorable experience.
Frequently Asked Questions
What is a Recipe Finder Quiz?
A Recipe Finder Quiz is an interactive guided experience that recommends recipes based on customer preferences, ingredients, and desired outcomes.
How does Arçelik’s SlushUp™ Recipe Finder work?
It asks shoppers a few short questions about their taste, mood, and preferred ingredients before recommending a suitable SlushUp™ recipe.
How are recipe recommendations personalized?
Recommendations are created using the preferences customers share during the guided journey.
What zero-party data can a Recipe Finder collect?
The experience can collect voluntarily shared information such as taste preferences, ingredient interests, drink styles, and usage occasions.
Explore Poltio’s Guided Selling Solutions
Discover how Poltio’s AI Digital Shopping Assistant, Guided Selling Solution, Smart Recommendations, and Smart Segments help brands turn customer preferences into personalized discovery experiences.